Roofing & Restoration
ServiceMaster Roofing Solutions
The Challenge
ServiceMaster was spending $8,000/month on Google Ads but getting inconsistent lead quality. Their ads weren't resonating with homeowners, and they were losing deals to competitors with better messaging.
The Solution
Using Advisor AI, they tested 12 different ad variations across Google Search and Display networks. The AI identified that messaging focused on "emergency storm damage" outperformed generic "roof repair" ads by 3.2x. They also optimized landing pages with AI-generated copy tailored to different customer segments.
Results
2.8x increase in qualified leads
42% lower cost per lead
$156,000 in additional revenue (first 90 days)
"Advisor AI helped us understand what homeowners actually care about. We went from guessing to knowing exactly what messaging converts."
— Marcus Chen, Marketing Director