Facebook Retargeting for Roofers: Turn Clicks Into Booked Inspections

Most homeowners don’t book a roofer on the first click.

They compare:

• 2–4 companies
• reviews and photos
• who feels trustworthy on the phone

Retargeting is how you stay present during that “comparison” phase — and it’s one of the highest-ROI things roofers can do on Meta.

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The roofing proof stack (what people need to see)

Homeowners want:

1. real projects (before/after)
2. local reviews
3. process clarity (what happens next)
4. risk reduction (“photo report,” “no pressure,” warranties if true)

Your retargeting ads should deliver proof — not generic offers.

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Retargeting audiences (simple set)

Start with:

• website visitors (7 days)
• website visitors (30 days)
• lead form openers (7–14 days)
• video watchers (25%+ in 30 days)

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Creative ideas that work for roofers

• Project gallery carousel (city captions)
• “What we found” short video
• Review-focused ads (clean and readable)
• “How inspection works” (3 steps)

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A fast retargeting setup (30 minutes)

1. Audience: website visitors 30d
2. Audience: form openers 14d
3. Carousel: 6–10 real project photos
4. CTA: “Book an inspection”

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Retargeting turns “maybe” into booked inspections. Build your proof stack and stay consistent.